What Makes 80-20 Effective? – Exhibit I A

What makes 80-20 effective


[Exhibit I A] 80-20’s Call To Action Regarding the “Daisy” TV ad:

Date: Fri, 27 Oct 2000 11:51:52 -0400 (EDT)
Subject: A TV ad that’ll bring on more W.H. Lee cases

The conservative wing of the Republican Party is playing the “yellow terror” card again. It was the same type of fear-mongering that led to racial profiling and the Wen Ho Lee case. You must read the following New York Times article:

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“Infamous Political Commercial Is Turned on Gore” By Leslie Wayne
October 27, 2000

A remake of the “Daisy” commercial — perhaps the most infamous of all political attack advertisements — is being shown in several states today, but the target this time is Vice President Al Gore, not Barry Goldwater. The commercial contends that because the Clinton-Gore administration “sold” the nation’s security “to Communist Red China in exchange for campaign contributions,” China has “the ability to threaten our homes with long-range nuclear warheads.” It then shows a girl, counting down as she plucks daisy petals. Her counting is then replaced by a countdown of a missile, which is followed by a nuclear bomb explosion. “Don’t take a chance. Please vote Republican,” then appears on the screen.

The commercial is a copy of one that was made for President Lyndon Johnson in 1964. The commercial created such a furor — with its tacit suggestion that Mr. Goldwater’s views were so extreme that they would lead to nuclear annihilation — that it was withdrawn after only appearing twice. But it has been remembered for decades.

A Texas-based nonprofit organization, Aretino Industries, paid for the new commercial, which will run in several closely contested states, including Ohio, Michigan, Missouri and Pennsylvania. Carey Cramer, a spokesman for the organization, in McAllen, Tex., declined to identify any of its members or the source of its money.

For the full NY Times article, visit :
http://www.nytimes.com/2000/10/27/politics/27DAIS.html
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If you are outraged by that TV-ad, call or fax or e-mail RNC and Bush headquarters, and ask it to pull that ad immediately.

RNC: ph- 202-863-8500, fax-202-863-8820, email- info@rnc.org

Bush: ph- 512-637-2000, fax- 512-344-4602,
Bush’s e-mailing system is state dependent. For example:
california@georgewbush.com, texas@georgewbush.com ,
Washington@georgewbush.com

In politics, most people believe in “Don’t get mad, get even.” Those of you in “contested states” should immediately tell the Bush camp that you are switching from Bush to Gore, and telling all your friends and relatives to switch.

Do it now. Protect your children’s future.
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Contested states: Pennsylvania, Minnesota, Indiana, Florida, Michigan, Missouri and Wisconsin

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